If you talk about marketing these days, you talk about branding. I’ve done quite a bit of branding in my “real” jobs in public relations and marketing. But branding myself as an author? Yikes!
One of the elements of a brand can be (doesn’t have to be) a tagline. As you can see at the top of this page, I’ve been using “Everyday miracles happen every day.” I like it. My books are built around the miracles of Christ–walking on water, feeding the multitude and the catch of fish. (I haven’t come up with a book centered around turning water into wine, but I’ve had fun thinking about it!) So a tagline about miracles seemed natural. But my friend Cynthia Herron has got me thinking. She posted here about her own tagline and the process of boiling it down.
Cynthia’s design team pointed out that the tagline she wanted to use didn’t indicate that she’s an author. Hmmmm. Neither does mine! I think it’s kind of clever, but it doesn’t say anything about writing. Well.
So I’m asking for your opinion. First, do I need a tagline? And second, if I do, what should it be? Here are some examples:
Cynthia Herron – Heartfelt, Homespun Fiction
Mary DeMuth – Live Uncaged (she writes fiction and non-fiction as well as mentoring)
Susan Meissner – Fiction for the restless reader
Maureen Lang – Engaging the mind. Renewing the soul.
Katie Ganshert – Writing Faith and Romance
Sock it to me, folks! Remember, when brainstorming, no idea is a bad idea!